About Brand Up Avenue
Thanks for having a look!
I’m Cassandra Guttenberg — a mix of American energy and Swedish calm, now calling Stockholm home. I started my company when I was 19, and through the years I’ve found deep meaning in working alongside entrepreneurs who dream, struggle, and build something of their own.
What drives me isn’t just creating content — it’s the connection behind it. I love crafting social media stories that feel alive, honest, and a little bit human. My hope is to help businesses focus on what they truly love, while I take care of the words, the tone, and the rhythm that bring their brand to life and closer to people.
Social media can sometimes feel complex — but when managed effectively, it becomes far more than a marketing channel. It serves as a strategic tool for building brand credibility, strengthening relationships, and fostering a consistent and trustworthy presence — both externally with clients and internally across the organization.
In the right hands, social media isn’t just managed — it’s leveraged to create real impact and measurable results. Because when strategy meets authenticity, social media stops being noise — and starts creating value.

